Westfield America, Inc. (NYSE:WEA) teams with American Express – Co-branded gift card program bebuts in San Diego Shoppingtowns
Countries: United States
Los Angeles, November 22, 2000 – Westfield America, Inc. (NYSE: WEA), one of the nation’s leading owners of regional shopping centers and American Express, the worldwide travel, financial, and network services company today announced they are piloting a new gift program at eight Westfield Shoppingtowns in the San Diego, California market this holiday season.
The pilot program, which replaces Westfield America’s existing gift certificate program, offers shoppers a co-branded Westfield Shoppingtown/American Express stored-value gift card. The gift cards can be purchased and “reloaded” at the Shoppingtowns’ Customer Service Centers and redeemed by all stores in the Shoppingtowns that accept the American Express Card.
“We are very pleased to work together with American Express, one of the most respected companies and most recognized brands in the U.S.,” said Peter Lowy, CEO of Westfield America, Inc. “We hope to roll this program out nationwide, expanding the special services we provide both our customers and our retailers, as well as enhancing the Westfield Shoppingtown brand and market position.”
“We are delighted to be working with Westfield in our first electronic gift card pilot with a large scale regional shopping center portfolio. The electronic gift card provides both shoppers and retailers with a range of benefits that are quickly making it the preferred gift payment choice,” said Pat Alexander, Vice President, American Express Stored Value Group. “The electronic gift card is a win-win. Shoppers value the cards because they are easy to buy and keep, and make wonderful gifts. Retailers and shopping center operators value the card because they want an innovative payment solution that sparks business and drives shopper loyalty.”
The eight San Diego, California shopping centers participating in the pilot program include Westfield Shoppingtowns Horton Plaza, Mission Valley, Mission Valley West, North County Fair, Parkway Plaza, Plaza Bonita, Plaza Camino Real and UTC. The gift card pilot program will be administered by Westfield Corporation, Inc.
Westfield America, Inc. (NYSE: WEA), a real estate investment trust, is one of the nation’s leading owners of regional shopping centers. The Company owns interests in 39 major shopping centers, branded as Westfield Shoppingtowns. Westfield Shoppingtowns are home to approximately 5,048 specialty stores, serve 10 % of the U.S. population and comprise 37.7 million square feet of leasable space in California, Colorado, Connecticut, Maryland, Missouri, New Jersey, New York, North Carolina and Washington.
American Express is a diversified worldwide travel, financial, and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking. For more information, visit www.americanexpress.com.