Westfield Brand Ventures offers one-of-a-kind value propositions by creating "Complete Brand Experiences" and "Comprehensive Packages" allowing brands to dominate an entire visual landscape with style and sophistication. Brand Ventures inventory features a cutting-edge Digital Spectacular Network—the first in-shopping center, large format LED display network in the United States.
Westfield landmark destinations provide an exclusive medium for targeting your audience…shopping centers are alive and provide a natural environment for shopper segmentation and 'can’t-miss' media zones ensuring that visitors will notice your branded advertisements.
Whether you're planning to execute a localized campaign or a national program across top ranked DMAs, Brand Ventures provides ideal locations to showcase your brand and bring it to life. Shopping center media opportunities allow advertisers to engage with both new and existing customers multiple times throughout the typical shopping journey. With over 420 million annual customer visits across 38 sensational shopping centers in Westfield’s U.S. portfolio, Brand Ventures can deliver direct, immediate access to your target audience.
The Westfield Partnership Marketing team has mastered the art of creating and implementing fully integrated partnerships that deliver engaging and interactive marketing platforms. Acting as a full service agency, we offer our clients:
- A diverse account management team
- Creative services that can bring your interactive event ideas to life
- Program implementation management and audits
- Full recaps to asses return on marketing objectives
- Local market experts
With a broad space of promotional services to support your marketing initiatives, there is no better place for consumers to see your brand in action than at a Westfield shopping center. Our team is standing by to assist in a wide range of marketing implementations, including:
- Amenity tie-ins
- Consumer Promotions
- Cross Promotion
- Events & Tours
- Holiday Programming
- Internet Presence
- Mall Employee Interaction
- Point of Purchase
- Retailer/tenant tie-ins
Our variety of amenities provide your brand the leverage to reach your target audience.
- Concierge Center
- Food Court
- Family Lounge
- Playtown/Play Space
- Soft Seating
- Valet Parking
- Digital Network Spectacular (LED billboards)
- Media Domination Zones
- Media-Driven In-Center Branded Experiences
- Exterior Signage Domination
- Garage Zone Domination
- Digital and Traditional Media Dominations