The Westfield Brand Ventures team offers one-of-a-kind value propositions by creating complete brand experiences and comprehensive packages allowing brands to dominate an entire visual landscape with style and sophistication. Brand Ventures inventory features a cutting-edge Digital Spectacular Network—the first in-shopping centres and a large format LED display network in the United States.
Westfield's iconic destinations provide an exclusive medium for targeting your audience. Shopping centres are alive and provide a natural environment for shopper segmentation and 'can’t-miss' media zones ensuring that visitors will notice your branded advertisements.
Whether you're planning to execute a localised campaign or a national program across top ranked DMAs, Brand Ventures provides ideal locations to showcase your brand and bring it to life. Shopping centre media opportunities allow advertisers to engage with both new and existing customers multiple times throughout the typical shopping journey. With over 435 million customer visits across 40 Westfield shopping centres, Brand Ventures can deliver direct, immediate access to your target audience.
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- Digital Network Spectacular (LED billboards)
- Media Domination Zones
- Media-Driven In-Centre Branded Experiences
- Exterior Signage Domination
- Garage Zone Domination
- Digital and Traditional Media Dominations