UK first: a 40 metre zip-line at Westfield London
In a first, Westfield London has launched a 40 metre zip-line at the centre, as part of its pop-up forest experience, Future Forest.
Located in the Atrium at Westfield London, the zip-line is suspended 5.3 metres above the centre’s floor with the 40 metre descent starting from the top of a leafy treehouse.
In conjunction with Bompas and Parr, Westfield London is giving shoppers the chance to experience a real forest in the centre, complete with an immersive Fruit Cloud (a walk-in breathable and lick-able aromatic cloud with regularly changing flavours) as well as a mini exhibition showcasing plants that create electricity, the magic of spider silk, and an historic tree circus alongside artefacts, artworks and anecdotes about forests and nature.
Future Forest is all about imagining how nature can play a far more important role in our lives, particularly within cities.
Westfield's chief marketing officer, Myf Ryan, said: “The Adventure Zip-Line will offer a thrilling addition to the immersive Future Forest experience, which really delivers on providing a unique experience that has never been done before."
Future Forest will run from August 15 to August 28. Check Westfield London’s website for more details.