Launching phase one of the Westfield London expansion
Westfield London today launches the first phase opening of its £600m expansion, 6-months ahead of schedule, which will welcome major new store openings including John Lewis, Adidas, H&M, West Elm, Currys PC World, Boots, Space NK, Mango and The White Company.
Today signals the start of a phased opening of the 740,000 sq ft expansion which will see more than 90 new shops, cafes, restaurants and leisure outlets open throughout 2018 taking Westfield London to 2.6m sq ft, making it the largest shopping centre Europe. The Westfield London expansion will reinforce West London as a leading shopping, dining and entertainment destination.
The key feature of the expansion is a new state of the art John Lewis full-line department store over 4-levels and 230,000 sq ft. John Lewis has been the most sought after retailer in Westfield London shopper surveys since opening the centre in 2008.
New fashion retailers joining the expansion include Primark, which is opening a 70,000 sq ft store, Chinese brand Urban Revivo opening its first store outside Asia along with Boden, Bravissimo, Stradivarius, Frencheye, Emperor and Charles Tyrwhitt.
As well as strengthening its homewares offer with West Elm, Bo Concept, DFS and Raft, Westfield London will also be adding to its health and beauty proposition with Space.NK, Urban Decay, a new Boots, expanded Lush and new stores from Molton Brown, Miller Harris, Penhaligons and Blink Brow Bar. A brand new fitness concept, FirstLight Cycle will also open and will become the UK’s largest boutique cycling offering.
Following their success at Westfield London, H&M, The White Company, Monsoon, Mango, Guess, UGG, Cath Kidston, Pull & Bear and Bershka will be launching bigger and enhanced stores within the expansion.
A new dedicated outdoor events space, Westfield Square, which is one of the focal points of the expansion adjacent to Wood Lane and White City tube stations, will provide a major focus on dining, entertainment and experience and will go live in Summer 2018. Operators such as Europe’s largest Japanese food hall Ichiba, All Star Lanes, Puttshack (the world’s first super tech indoor mini-golf experience) and Maple Bar will add to the vibrancy of Westfield Square when they open throughout 2018.
Westfield Square is adjacent to the red brick Dimco Building which was built in 1899 and once was the engine and boiler houses of the Wood Lane generating station which supplied energy for the Central London Railways and more recently acted as a layover for buses. Westfield now proposes to convert this building into a vibrant venue to host events and entertainment, such as Burberry’s recent London Fashion Week event.
The additional flagship stores and restaurants will bring the total number to 450 outlets upon completion, with 1,000 additional parking spaces being created – totalling 5,500 parking spaces.
Westfield London houses the best in retail, dining, leisure, events and entertainment with customer experience at the heart. It has a unique offering anchored by four major department stores including John Lewis, M&S, Debenhams and House of Fraser, along with major retailers including Waitrose, Next and Primark, the UK’s only luxury quarter inside a shopping centre, The Village as well as the UK’s number one cinema Vue.
Peter Miller, COO of Westfield Europe said
following the successful opening in 2008, Westfield has been masterplanning this expansion to connect with and stimulate the broader White City regeneration.
“The further investment ahead of the centre’s 10th anniversary year, is testimony to the strength of Westfield London which experiences high retail demand for space from luxury and high street brands looking to house their flagship stores, along with first to market dining and leisure concepts.
Westfield London has welcomed nearly 250m* visitors and generated a 21% rise in footfall over that time. It has also generated over £8.6bn* in sales since opening and has introduced a number of UK centre firsts including the first luxury precinct, new hotel concierge services, an expanded dining offer as well as hosting major international events and film premieres. It is now time to build on that success with the opening of the expansion.”
Westfield London is a 50:50 joint venture between Westfield and German Commerz Real, a subsidiary of Commerzbank AG.
Roland Holschuh, the board member at Commerz Real AG responsible for Real Estate Asset Management said:
“Since its opening in 2008, Westfield London has displayed an outstanding performance, and now we are writing a further chapter in this success story together with Westfield,”
“The extensive further development of the centre takes into account the high level of demand from current and future retailers. Great Britain, and in particular London, remains an important European market for us.”
Paula Nickolds, Managing Director, John Lewis said,
“We're thrilled to be the anchor shop in the extension of this world leading shopping and leisure destination.
Our 50th shop demonstrates our latest thinking and we will offer customers something quite different. It’s also where we can build a far more personal relationship with our customers - bringing together the very best of our service with our outstanding Partners."
Cllr Stephen Cowan, Leader of Hammersmith & Fulham Council, said:
“We're particularly pleased to have Westfield London working with us to build economic growth that works for all our residents. In this latest phase, we have negotiated new social housing, new jobs and new infrastructure that will benefit our residents.
“We’ve also made sure H&F residents have first choice on the 8,000 jobs up for grabs in the Westfield expansion and negotiated a raft of improvements for White City, including a £3.9million investment in Shepherds Bush Overground station, 578 new cycle parking spaces and a new southern station entrance at Wood Lane. Our borough is fortunate to have all that Westfield brings and this latest development is a really exciting addition to our borough."
In celebration of its 10 years in London, Westfield is also at the forefront of London’s latest landmark development project – the regeneration of White City. Westfield London has been a catalyst to the £8bn redevelopment of the wider White City Opportunity Area in the London Borough of Hammersmith and Fulham.
As part of the expansion, Westfield London will deliver 1,500 new homes including affordable homes of which 89 will be completed by Summer 2018. Westfield will also deliver 45,000 sq ft of offices space and will include Westfield’s new European headquarters.
Westfield will directly contribute £24m to support the successful development of the White City Opportunity Area in particular improvements to infrastructure, education, skills and public realm. Westfield will invest £14m to support overall infrastructure in the borough. Westfield has invested £7million to support transport improvements including rail infrastructure, increased bus capacity and road improvements which takes the total investment of infrastructure to over £200m over the 10 years. 8,000 new permanent jobs are also being created.
To support the expansion, Westfield London launched its creative advertising ‘Meet the New Neighbours’ campaign with James Corden OBE, TV cook and food writer Nigella Lawson and model of the moment Adwoa Aboah, alongside the Muppet’s leading lady, Miss Piggy. Each icon represents the breadth of the Westfield offering from entertainment, food, fashion and family. ‘Meet the New Neighbours’, will run in press, digital, social, OOH, PPC and in centre until November 2018.
* October 2008-December 2017