On Earth Day, Westfield Launches “Refashion the Future”
Coinciding with Earth Day on April 22, 2017, Westfield in the United States has launched REFASHION THE FUTURE, a new recycling program designed to minimise textile waste by rewarding shoppers for turning in their old or unwanted clothing and shoes.
The Refashion the Future initiative enables millions of shoppers to bring their used clothing and shoes (any brand in clean, dry condition) to all participating Westfield properties in the US - Westfield Annapolis, Westfield Century City, Westfield Garden State Plaza, Westfield Montgomery, Westfield San Francisco Center, Westfield Santa Anita, Westfield Topanga & The Village, Westfield UTC and Westfield Valley Fair.
Upon turning in their unwanted items to concierge desks, Westfield customers will be entitled to receive a Program Rewards Card, which provides shopping deals and promotions at a number of participating retailers within our portfolio.
This initiative is conducted in partnership with I:Collect (I:CO®), a leading global provider for the reuse and recycling of apparel, footwear and other textiles. At our participating centres, I:CO is collecting and sorting the donated items in order to find their next best use, extend their lifespan and save resources at the same time.
For example, items deemed to still be wearable find new homes as second-hand goods. Unwearable items are processed to become secondary materials for new products such as cleaning cloth, insulation material, carpet padding or upholstery filling. In a few instances, fibres extracted from discarded items remain in a closed loop within the textile industry and are used for new “upcycled clothing” and then resold in retail stores.
Westfield will receive payment from I:CO for the collected goods, with all proceeds from the program then donated to GLAM4GOOD, a non-profit organisation that provides life-changing educational experiences, clothing giveaways and confidence-bolstering fashion and beauty initiatives to enhance the lives of everyday heroes and people in need.