Westfield Century City announces Suite of Services for the entertainment industry
While many companies in the fashion and retail sectors focus just on celebrity styling, Westfield will establish a broader offering for the film and television industry that will capitalise on the huge volume of fashion buying that exists across all facets of the industry in Los Angeles - from purchasing wardrobes for TV and film to photoshoots for consumer and trade advertising campaigns.
To meet this need, Westfield Century City will become a dedicated "home base" for stylists and costume designers, partnering with the property's retailers and their shopping services to provide required merchandise. At the same time, Westfield will offer these clients a variety of services including assistance with space onsite to coordinate buying, VIP or green rooms for fittings, personal shopping services, tailoring, shipping and other logistics services. The team can even make dinner reservations if needed or coordinate cars for transport to and from the centre.
"We are tremendously excited to set a new standard in the services offered to the entertainment industry," said Heather Vandenberghe, Westfield's Chief Marketing Officer in the United States.
"Westfield continues to position itself as the definitive 'go to' for the city's entertainment and fashion clientele, while also driving business for our retailers and creating broader opportunities for the brands that make their home at Century City."
To bring these concierge-level services directly to industry costume designers and wardrobe departments, Westfield has also announced the formation of a new partnership with the CDGA (Costume Designers Guild Awards), which honors and supports the Costume Designers Guild (COG).
Westfield will be working with the CDGA to promote Century City's Studio Services to COG members as well as offer a variety of special services, programs and events. COG members will have access to the centre’s special Studio Services phone line and staff dedicated to servicing their needs at the centre.
Westfield will also partner with the costume design community to celebrate the 20th anniversary of the CDGA on February 20, 2018. More details will be announced at a later date.
"The CDGA is thrilled to partner with Westfield on their Studio Services," said Sarah Cowperthwaite, Executive Producer of the CDGA and President of Jumpline Group.
"The opportunity to shape their offering to ensure that it serves costume designers' distinct needs, as well as the broader design needs of the industry, is an incredible opportunity."
Steeped in Hollywood history, Westfield Century City was once the home of the studio backlots for Fox Films and 20th Century-Fox, where iconic stars like Shirley Temple and Marilyn Monroe once worked and classics such as The Grapes of Wrath and Miracle on 34th Street were filmed.
The centre, which will unveil its $1 billion renovation this Fall, offers a range of top fashion retailers and restaurants- many unique to Los Angeles and Southern California. The centre also has flagship outposts for Nordstrom, Bloomingdales and Macy's.