Westfield takes home three gold medals
Last night in Las Vegas, the US Marketing Team took home three gold medals from the 2017 US Maxi Awards.
Organised by the International Shopping Centre Council (ICSC), the Maxi awards celebrate the outstanding work and achievements of those who are transforming marketing in the retail real estate industry.
The 2017 awards included 10 categories covering all aspects of marketing, from traditional marketing and new emerging technologies to cause related marketing.
Westfield won the top honours in the following categories:
- Best Grand Opening/redevelopment for the Grand Opening of Westfield World Trade Center, August 2016
- Best sales activation: The Kylie Jenner “Kylie Cosmetics” pop-up at Westfield Topanga, December 2016
- Best Digital/Social campaign for Westfield’s Holiday Hub program 2016