NRF 2016 – Physical or Digital: The Choice is BOTH!

Steven Lowy, Co-CEO Westfield Corp served as a keynote speaker at National Retail Federation (NRF) Big Show on 19 January 2016, calling on the retail industry to come together, developers and retailers alike, to leverage shared data and expand partnerships in order to drive competitiveness in a transforming environment.

Following his keynote CNBC’s retail reporter, Courtney Reagan, hosted a panel with Steven Lowy, Sir Charlie Mayfield (Chairman of the John Lewis Partnership) and Kevin Plank (Founder and CEO of Under Armour), where they discussed that when it comes to your physical and digital retail strategy – it should not be one or the other – the choice should be both!

Courtney Reagan, Steven Lowy, Sir Charlie Mayfield and Kevin Plank.

Courtney Reagan, Steven Lowy, Sir Charlie Mayfield and Kevin Plank.

Please find a video of the full keynote session below. In addition, is a new video that illustrates Westfield’s dedication to better connecting retailers with our shared customers through the use of digital experiences and better partnerships that allow us to share data more openly.